Why Youre Missing Out on New Leads by Ignoring Google

Why You’re Missing Out on New Leads by Ignoring Google At heart, recruiters are hustlers. They like to pick up the phones and make calls to win new business and place their candidates. In other words, sitting back and waiting for leads to come in just doesn’t feel right. As a result, passive marketing strategies such as SEO have not caught in the world of recruiting at the same rate as other industries. However, when you look at the numbers, this makes little sense. There is concrete data that show that Google can drive significant traffic to your recruiting website and a portion of that traffic will be new leads that you would have not otherwise acquired. Don’t believe me? Let’s dig into the numbers and we’ll prove it with some basic math. Google by the numbers Suppose you are an executive search firm specializing in the construction sector. Most of the firms in this subset of the recruiting industry do not have strong web presences but the numbers say this is a big mistake. How do we know this? Because that’s what the number say. We start our investigation by creating a Google AdWords account. Google AdWords is the platform used to buy ads that are inserted at the top of your Google search. While we are not going to purchase ads, we are going to take advantage of a feature within AdWords that will help us significantly. When someone wants to buy ads, one of the important considerations is whether anyone is actually searching for the search query on which you’re bidding. Google has therefore built a tool called the Keyword Planner that helps you answer this question. To get started, you will need to go to Keyword Planner (under the Tools menu option). We enter “executive search construction” into the first section of the tool labeled “Search for new keywords using a phrase, website or category” and Google gives us a huge list of potential search terms we might want to target, some of which are relevant to our business. We comb through this list looking for terms that are not germane to our industry and remove them. After paring down the list, we end up with the following keywords: executive construction recruiters headhunter construction headhunter construction management recruitment construction construction executive job search construction executive jobs construction executive recruiters construction executive search construction executive search firms construction headhunters construction job recruiters construction management headhunters construction management recruiters construction management recruitment agencies construction recruiting firms construction recruitment construction recruitment agencies construction search firms Copy and paste those terms into the second section of the Keyword Planner tool labeled “Get search volume using data and trends”. We immediately discover that there are around 4,200 searches per month for these keywords! This is a significant volume for a niche query. We also get a more granular look at which keywords provide the greatest opportunities so we know what to target. Let’s say we immediately begin our quest to target these queries with SEO. We’ll assume that ultimately, we begin to rank, on average, in the third position for these queries. According to Moz, a search engine tracking company, when you rank in the third position for a Google search, you can expect to receive about 10% of the clicks for a given term. If we do some math, we can see that this translates to about 420 site visitors per month from Google traffic alone. Assuming we can convert 1 in 200 of these visitors to a new client, this traffic yields about 2 new clients per month or 24 over a full year. At this point, the power of Google should be clear and you should already be thinking about how you’re going to use SEO to shoot to the top of the search rankings. About the author: Zack Gallinger is the founder of a website design and marketing company, Talent Hero Media, that focuses exclusively on the recruiting and staffing industry.  

Ready For The World - a Free Functional Resume Template

Ready For The World - a Free Functional Resume Template Ready For The World a Free Functional Resume Template It can seem as if the job search is rigged to favor the more experienced worker. Worse, so many resumes are designed to emphasize experience more than anything else. What can you do, if you are an entry-level worker? How can you make your resume stand out, to get the consideration you deserve? For starters, try our Ready For The World resume template. It is designed as a functional resume, placing your skills section at the top. This way, hiring managers see what you can do first! In addition to prioritizing your skills and certifications, we’ve created a subtle yet unique design. It’s eye-catching and modern looking, without being too showy. What a great way to stand out while still maintaining serious professionalism!Not sure how to organize your personal details using our template? We’ve got you covered with that too. Check out our extensive collection of resume examples, crafted for different niches and experience levels.So now you are almost ready for the world! All you have to do is download this template below for free! File size: 51 KB Format: .docx Downloaded 1,058 times License: Free, personal use only. Please read the license terms for resources. Download previous article Ten Quick Tips to Nail The Cover Letter Format next article How to Talk About The Reasons for Leaving a Job at Interviews + Examples you might also likeFine Balance â€" A Creative and Professional Resume Template

4 new ideas for becoming more effective at work

4 new ideas for becoming more effective at work It used to be your workplace identity was tied to your company. An IBM man is a phrase that comes to mind. Companies kept track of best practices, hot management ideas, and recent innovations in the business world. Today our identity is separate from our company. We manage ourselves with the care that used to be reserved for special product lines. We realize if we dont care for our career no one else will. And we cannot depend on a corporation to keep up to speed on ideas. We have to stay on top of new ideas for ourselves. So, here are four ideas that you should consider using to guide yourself: Pick a pace thats right for you. Today waiting the typical three to five business days for a package to arrive seems like an unbearable amount of time to some people, and news travels in real time text-messages sent from parties to bloggers at home, ready to post. Alexander Kjerulf self-published his book, Happy Hour is 9 to 5, because he thought the typical publishing cycle was too long. Im an impatient sort of guy, he says. The book sells well on his blog, and he feels certain he did the right thing, for him. Fast all the time isnt right for everyone all the time. Adrian Savage, author of the book, Slow Leadership, writes daily on his blog urging people to accept that often workplace success comes from downshifting into a slow gear for a while. Sloppy networking leads to sloppy results. The founders of the professional networking site LinkedIn tell people in no uncertain terms that building a network has to be about people you know well. Yet every day thousands of LinkedIn users invite near-strangers into their network. Newsflash: People you dont know cannot vouch for you. People you have not connected with in an authentic way will not be move to help you when you need it. It doesnt matter how full your LinkedIn account is, or how heavy your Rolodex is, if you havent really connected with these people, its not a network. The opposite is true as well. If you build a strong network, its effects will ripple. Josh Boltuch, Elliott Breece and Elias Roman spent their last semester at Brown University launching Amie Street, a new model for selling music online. They had no marketing budget to get the word out, but they did have their network. We sent a few hundred emails to friends and family. The crux of the marketing pitch? We told everyone that a requirement for being our friend is to sign up for our site. A few weeks later, without saying anything to the founders, someone told Mike Arrington about Amie Street. Arrington has one of the strongest networks in startup America. Getting your startup on his blog TechCrunch is like getting your book on Oprah. And there was Amie Street, right there on Mikes blog one day. The next day, Amie Street had thousands of registered users. What can we learn from this? That solid networks make solid results. The Amie Street founders had a network that cared deeply for them â€" their friends and family. Mike Arringtons network is truly dedicated to helping him find the best new startups. Amie Street is a success today because it started with a truly meaningful network. Get away from jerks or become one. If you want to enjoy your work, surround yourself with people who are enjoyable. Most people can tell an obnoxious person right away. But even in light of one of those horrible interviews, candidates often tell themselves they can work with jerks and not be affected. If you think you are going to change them, it wont happen. Its easy to resist at the beginning, but if you work with an asshole youre going to become one too, says Bob Sutton, professor at Stanford University, and author of the book, The No Asshole Rule. Rude interactions have five times the impact on your mood that positive interactions do. Sometimes you can encourage rude co-workers and bosses to be more positive. But not if youre dealing with the worst cases. How can you recognize those types you need to get away from? Sutton says they are addicted to subtle putdowns, interruptions and they use sarcasm as a way to make a (supposed) joke. Respect your unconscious decision-making skills. When you try to make a well-formed, thought-out decision, you will probably do a bad job unless the information in front of you is very limited, according to Ap Dijksterhuis, professor of psychology at Radboud University Nimengen in the Netherlands. He found that in situations with a lot of variables, like which soccer team will win the World Cup, people consider too much irrelevant informationwhich city the game is in, for exampleat the expense of more important informationsuch as the track records of the teams. The good news is that our unconscious minds are very good at processing lots of information. We have known for a while that trusting our gut is a good idea. But Diksterhuiss research (subscription required) shows that sleeping on a problem gives your unconscious time to sift through information and actually makes our gut decision better.

Ways to make your mark on the internet

Ways to make your mark on the internet There are now only two different groups of people: those who can remember life before the internet, and those who have grown up with it. Its probably only older people who can really appreciate how much things have changed since the online world became so integrated with offline living. For “Millennials” who know that a search engine has all the answers and that pretty much anything you want to get done can be sorted out online, the internet is an inherent way of life. Because it lies at the heart of so much daily activity, the online world also offers fantastic opportunities to really make your mark. Whatever you want to do, no matter what type of career, occupation, or job, getting yourself noticed on the internet can make all the difference. Small drop, big ocean The drawback to the fact that the internet is open to everyone is that there is plenty of competition out there, so you really need to do something special to stand out from the crowd. Because the internet has become such a great creative platform, fortunately there are plenty of the methods to do this and avoid disappearing as a small drop in the big online ocean. Some things that you must have right from the start are a clear idea of what you want to achieve, a plan of how to do it, and the dedication needed to see it through. Choose your platform Of course, “the internet” covers such a wide range of things that you need to narrow down your areas of expertise. Different platforms have evolved that each need a separate approach and have different appeals for different people. For instance, the immediacy of social media means that you can contact and interact with people in real time online, no matter where they are in the physical world. It can be a great leveler that also gives you an almost unlimited audience if you know how to use it properly. The trouble is, there are plenty of major corporations thinking exactly the same thing, and they have teams of people and large marketing budgets to achieve their aims. If you have the time and energy to spend much of your time online replying to people and reaching out to others, social media can be a way to get noticed, but it can also be a draining and ultimately unrewarding experience. Creating your own blog Having your own blog means that things are totally within your control. Its a platform that has become so popular for this reason and many others. By creating a blog, you put your own stamp on it right from the start, choosing how it looks, what colors it uses, the font the words are written in, how images are portrayed, and much more. This means that it can be a real reflection of your own personality and be much more of a true showcase for your individuality than a social media account can ever be. Writing about your personal experiences and opinions can bring a unique twist to a familiar theme, no matter what your chosen area might be. If you are an aspiring actor, writer, musician, artist, or any other creative, you can not only showcase your talents and work but also present yourself as an individual who stands out from the crowd. Of course, your aim might actually lie in the blog itself, following in the footsteps of many successful ventures that started from nothing and went on to become a well-known destination for entertainment and information. This is all about becoming a brand, and the highly successful blog named after bae is a great example of this, because right away, many people will want to know, what does bae mean? This initial hook pulls traffic into the site, and then the content takes over. Its a great lesson for any aspiring blogger to learn. Opening doors Whether you want to promote yourself, your company, or simply your blog, making your mark on the internet can open many doors elsewhere. Book publishers, magazine editors, and entertainment agencies of all kinds now look towards blogs as a way of finding new and exciting talent to feature further afield. Having a successful blog means that advertisers will want to be aligned with your own brand and reach your followers, fans, and readers. This can prove highly lucrative as higher proportions of advertising budgets move online and new ways of connecting with customers are sought out by even the biggest international corporations. Image Source; Image Source; Image Source

14 quick and cheap desserts you can make in a uni kitchen - Debut

14 quick and cheap desserts you can make in a uni kitchen - Debut This post is written by a member of the Debut Student Publisher Network. Read on for  Chars top speedy dessert picks we apologise for any hunger pangs we cause.   Honestly, who has time to make dessert? After all, youve got deadlines to procrastinate and hangovers to get over. Most  require an excessive amount of preparation and cook time, as if youre in the Bake Off tent and not halls.We know, its tempting  to resign yourself to spooning Nutella straight out of the jar for dessert. Put. The Nutella. Away.  There are  loads  of desserts you can easily make within the confines of your humble uni digs, and in minimal time so you can focus on whats really important (such as binge-watching  Stranger Things, ofc). No fancy mixers or waffle makers needed. Simplicity has never been so delicious. 1. Nutella Peanut Butter Rice Crispy Treats Hold off on putting the Nutella away for a bit, actually. Is there a more amazing combination that Nutella and peanut butter? They can be the new power couple to replace Brangelina tbh. Prep time:  10 minutes Recipe from Handle the Heat 2. 1 Minute Microwave Mug Brownie An absolute classic I remember from my own uni days. Bonus: if you dont wash your mug out after, you can have lovely chocolate flavoured coffee the next day. Win-win. Prep time: 1 minute, as you may or may not have guessed Recipe from Bigger Bolder Baking 3. Strawberry Banana Nutella Smoothie I dont care what anybody says, smoothies are desserts, especially when theyre jammed with Nutella. Come and see the light. Prep time: 10 minutes Recipe from All Recipes 4. Strawberry Ice Cream Sandwiches Biscuits. Ice cream. Basic craftsmanship. Boom. Hope youre ready to take on the MasterChef handle. Prep time: 5 minutes Recipe from Real Simple 5. 3-Ingredient Banana Bread Cookies Vegan, gluten-free, and still amazingly sweet. This apparently serves 16, so you can go bananas. (Sorry.) Prep time: 20 minutes Recipe from Dawn Jackson Blatner 6. Shortbread Cookies Look how sweet and simple these are! This picture gives me an inexplicable urge to play Jenga. Prep time: 10 minutes Recipe from Dine and Dash 7. Gluten-Free Coconut Macaroons Confession: Im still not 100% sure what gluten is, but I know gluten-free is always good, so hooray! Prep time: 10 minutes Recipe from Spoon University 8. Cake Mix Cookies Did you know some cake mix boxes only cost around 70p? Well now you do. Go pick one of those bad boys up, and youre a third of a way through this recipe. Prep time: 10 minutes Recipe from Somewhat Simple 9. Indoor Smores Ready for smore? Im sorry. So very, very sorry. Please dont hurt me. Prep time: 10 minutes Recipe from Dessert For Two 10. Raspberry and Meringue Mess Finally, a dessert I can spiritually relate to. Long have I searched for a treat to match the #mess of my life. Now the pilgrimage is over. Prep time: 15 minutes Recipe from Martha Stewart 11. Little Iced Lemon Mousse So little! They remind me of those Gü puddings you see in the supermarket, except theyll be better than store-bought because theyll be made with love. And productivity. Prep time: 10 minutes Recipe from BBC Good Food 12. Giant Reeses Pieces Cookie Whats better than a cookie? A GIANT COOKIE. You dont even have to use Reeses Pieces, you can pretty much interchange it with any sweet of your fancy. At the end of the day, itll still be a giant cookie. What more do you need? Prep time: 20 minutes Recipe from Sallys Baking Addiction 13. Oreo Popcorn A concoction of flavours I didnt know my body desired. Guess I know what Ill be sneaking into the Odeon next time. Prep time: 5 minutes Recipe from Eat This Up 14. 5 Minute Blackberry Cobbler Yay for fruit! An even bigger yay for sugar! An almighty yay for you making this all by yourself! Prep time: 5 minutes Recipe from Babble Feature Image © Unsplash Download the Debut app and you could totally grab yourself a summer internship  way before anyone else. Follow Char  on Twitter  @charlubby Connect with Debut on  Facebook  and  Twitter

Careers In Computer Coding - CareerAlley

Careers In Computer Coding - CareerAlley We may receive compensation when you click on links to products from our partners. Careers in computer coding appeal to many tech enthusiasts from a variety of backgrounds. After all, its a sector that offers a huge sense of stability and can provide fantastic financial rewards too. However, coders can work on a spectrum of different projects covering many industries and technologies. If youre serious about following the right pathway, your first task is to pinpoint the desired destination. Here are 12 options to get your juices flowing. Computer Coding Careers: Video game Developer Embrace your love of video games by becoming a developer. Its a multi-billion pound industry, and working for a major publisher will offer a successful and varied career doing something you love. Alternatively, you could become an indie coder. Cryptographer Working as a cryptographer in developing blockchain technology has become one of the fastest growing careers in the last year. Bitcoin and other cryptocurrencies have gained popularity and have helped create new business lines and are even found in online promo codes such as1xbet promo code. Working as a cryptographer in developing blockchain technology has become one of the fastest growing careers in the last year. Tweet This Website Coder Follow a career in coding websites for businesses and entrepreneurs. You could either code individual sites or build a framework that allows users to design their own. Either way, there are options for starting your own company in this field too. Ivan on Tech Academy Blockchain and Crypto Cources Price: With over 11,000 students, the Ivan on Tech Academy is one of the largest online universities for blockchain and crypto. Our courses range from introductory courses on Blockchain, Bitcoin, and programming to Smart Contract Programming, Bitc Buy Now We earn a commission if you click this link and make a purchase at no additional cost to you. Mobile App Developer Tap into the world of smartphone technology. Mobile App development is one of the newer solutions for coding enthusiasts. But the growth in popularity of iPhones and Android devices guarantees sustainability on top of enjoyment. Software coder Modern computer software can improve medical care along with many other business types. You could make the world better with communication programs aimed at helping people who struggle in this area. Business Applications Or look at applications that will be used for internal business matters. These could include accounting systems and various organizational features. Given that those products will need updates over time, its a career that offers repeat business from the same job too. Source: Cybersecurity Help businesses and homeowners protect their networks. They help ensure their companys information systems and computer networks are secure by investigating breaches and ensuring the latestantivirus software is installed. Source: SEO Specialist Focus on helping business market themselves in the increasingly competitive digital playground. Using backend website tools to boost SEO is a great starting point. Alternatively, you could incorporate elements of video marketing and Javascript ads. Computer Animation Implement coding skills to aid in animation processes. Whether you provide the artwork or simply work on coding the movements, it can be used in many scenarios. These can include presenting ideas to clients and investors, or testing product prototypes. Linux Coder Code products designed specifically for Linux operating systems. There are many types of coding languages out there. However, specializing in the more niche operating system opens up doors that many coders ignore. Best of all, it gives you the chance to try different roles within this field. The Internet of things (IoT) is becoming an increasingly growing topic of conversation both in the workplace and outside of it. Its a concept that not only has the potential to impact how we live but also how we work. successful careers Computer Networking Build networks through the Internet of Things. This is the future of cloud computing, and enabling multiple devices to interact via the same networks is a vital part of business. Given that the problems can be quite varied, youll never get bored of this role. Application Tester If designing and building frameworks arent your thing, look into testing applications and software. Spotting flaws before release could save the company a lot of hassle and money. If you have the skills to rectify the problems too, youll be worth your weight in gold. Photo by Nick Morrison on Unsplash Information Sciences Teacher Share your skills by guiding others into successful careers. For many people, teaching students to develop those crucial skills can be the most rewarding thing of all. Given that there will always be a need for coders, there will always be a need for tutors. We are always eager to hear from our readers. Please feel free to contact us if you have any questions or suggestions regarding CareerAlley content. What's next? Ready to take action? Choose the right tools to help you build your career. Looking for related topics? Find out how to find the opportunities that help you grow your best career. Subscribe and make meaningful progress on your career. It’s about time you focused on your career. Get Educated Contact Us Advertise Copyright 2020 CareerAlley. All Rights Reserved. Privacy Policy + Disclosure home popular resources subscribe search

Professional Resume Writing Service in Las Vegas - Get Your Dream Job Easily

Professional Resume Writing Service in Las Vegas - Get Your Dream Job EasilyHiring a professional resume writing service in Las Vegas could be the answer to help you get into your dream job. Being a housewife, working a nine to five job with kids to take care of is tough. Then there's the husband who drives a giant SUV that doesn't let you leave home without taking the kids somewhere.If you think it can't get any worse, then you can probably forget about it since the best in professional resume writing service in Las Vegas offers the services of the best typists in the business. This is why it can be a very stressful job to sit and watch the work being done. So, how do you know what the perfect job for you is?Some professionals say that having professional resume writing service in Las Vegas is the only way to go because they have the expertise in this field. Having a team of writers that can understand your unique needs in an efficient manner will help you write a resume that can pu t you ahead of the competition.By using online communication tools, the job of the professional writing service will now be easier. Rather than spending time on finding a local service in Las Vegas, you can easily get in touch with your writer or your job search agency and get connected to your professional resume writing service in Vegas. What is more, by working with online services, you also get the flexibility of working from the comfort of your home without having to go out and pay their living expenses as well.When you're going through your search for a job, it is always recommended that you take the time to rewrite your resume for a job that might be available. This is when the good professional resume writing service in Las Vegas can help you. They can write your resume for you and have it edited so that it is as close to perfection as possible.The more familiar you are with your resume, the better. Because the expert in this field understands that making your resume look li ke a professional looking one will result in better job interviews. With the right resume, you can expect to get a lot more attention for your resume than if you're seen as someone who has just created a resume for a kid at school.Writing your resume is also something that professional resume writing service in Las Vegas can do for you. With a team of writers, they can help you create a resume that will get you noticed during job interviews and give you a jump on the competition.Since so many people out there today are stressed about writing their resumes, hiring a professional service in Las Vegas is one of the most practical solutions that you can find today. They have the experience and skill to edit your resume in order to give you a professional-looking document. So, if you want to be confident that your resume is going to get you the job you want, it's time to call upon your resume writing service in Las Vegas.